Together with marketing, product and design, we developed a new brand positioning and a full-funnel campaign. I led all copy and content, with a strategic mix of thought leadership, pain point-driven, product-led and  high intent  content. I started by developing messaging frameworks tailored to each of our target personas, then led the creation of all content – from website to email to socials and everything in between. We delivered a range of formats including videos, case studies and help guides, pushing our new messaging across channels.