LORNA KEANE
i write copy that makes you sound more human and less ai
Copywriter. Content Strategist. Brand Storyteller. Call me what you will. I wear many hats, but it all boils down to one thing: creating content that resonates with the right audience. With over a decade of experience leading content and copy for fast-growth B2B brands, I’ve honed the art of turning complex tech into emotive stories. At a pivotal AI-obsessed moment when every brand is morphing into one – I help you stand out. From high-converting website copy and targeted SEO, to a unique brand voice and campaigns that cut through, I help you turn browsers into buyers.
things i do for money
Need help reaching your audience? As a highly experienced Content Director who's led countless global (+ regional) content strategies and roadmaps, it’s my job to find you strategic ways to reach the right folks. Identifying the best moments, channels, pain points, messaging and content to lean into for the best ROI, I’ll save you from splashing the cash on stuff that won’t work. Thought leadership, lead gen, high intent… Whatever your goal, I’ve got you covered.
Good copy doesn't just stand out. It resonates. As a senior copywriter with 10+ years’ experience writing for B2B SaaS brands, I’ve learned a lot about crafting copy that gets results. It starts with a clear objective and a target audience. Then finding out what really grinds their gears, and finding creative ways to tap into that. Websites, reports, guides, blogs, social posts, sales collateral, pitch decks. Full brief or rough idea. I can turn it into something that sticks.
Want a voice that stands out? As a self-proclaimed TOV guru who literally drools over all things brand, I help you find your voice and make it heard. Starting with competitive analysis, an audience deep-dive and in-house interviews, I help you define your personality – and scale it. With tight TOV guidelines, messaging frameworks and templates galore, I make sure your sexy new voice is not only easy to rollout, but even easier to keep consistent.